Collaborated with a team of 3 individuals to design a ring that would track and monitor the health of the individual. We utilized different mediums to reach our target market. The colour scheme used was to correspond with the colours of the rings available. We research the target market and competition. We designed the packaging to an elegant yet simplistic design. The marketing campaign included advertising, a trade show booth, a brand ambassador, pop up store and a website & App in conjunction with a contest.