Asics

I created a series of advertisements for Asics athletic shoes using the taglines I created “it starts with a shoe” and sub taglines “innovate yourself, motivate yourself, balance yourself, transform yourself, empower yourself, believe in yourself and ground yourself”. These were used throughout the campaign series. I used photography as the main focus to create a great visual and to keep the campaign consistent. I wanted to ensure the audience recognizes the ads at first glance and can be carried over into other mediums.